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I teach photographers how to secure mall contracts, build thriving shoot/print-on-demand businesses, and scale their income sustainably—without burnout or constantly chasing low-paying gigs!
YOU DON'T NEED
TO DO MINI SESSIONS
TO MAKE MONEY
Success is not about luck—it’s about strategy, consistency, and knowing your worth.
I help photographers break free from low-paying mini sessions and step into high-income event photography. From Santa photo booths to school portraits, I’ve built a business that thrives on high-volume, high-profit opportunities—and I teach others to do the same.
Whether you’re looking to land your first mall contract, streamline your workflow, or scale your team, I’m here to show you exactly how to build a photography business that works smarter, not harder.
Let’s make photography profitable, sustainable, and fun.
Hi I'm Amy!
Not Your Average Photographer
"I have had the opportunity to work with Amy MacGowan on numerous projects, and her talent, professionalism, and versatility consistently impress me.
Amy's portfolio showcases her exceptional ability to capture the essence of her subjects, whether they be breathtaking landscapes, intricate product details, or compelling portraits. Her keen eye for composition, lighting, and color creates images that are both visually stunning and emotionally resonant.
Beyond her technical skills, Amy is a pleasure to work with. She is reliable, communicative, and always goes the extra mile to ensure her clients are satisfied. Her positive attitude and collaborative spirit make her a valuable asset to any team.
Her passion for photography, combined with her diverse skill set, makes Amy an easy choice for any photography shoot. "
Parlee Manufacturing
"I met Amy at an event where the scheduled photographer backed out at the last minute. Without hesitation, she ran to her car, grabbed her gear, and made sure my moments on stage weren’t lost. That alone speaks volumes about her dedication and passion for what she does. Amy has an incredible way of capturing not just images, but the energy and emotion behind them.
She’s quick, creative, and makes you feel completely at ease in front of the camera. If you want a photographer who truly shows up—no matter what—Amy is the one you need! "
Award Winning Professional Speaker, Author and Entrepreneur
Working for Innovative Design Photography has honestly changed my life. Although a seasonal job, Amy ensures that anyone who is employed by her is supported monetarily, emotionally, and physically; working with everyone’s strengths. With her natural cheerful disposition, Amy creates a work environment that encourages all to be as compassionate and understanding as she is to all coworkers and customers.
Because of the close-knit environment Innovative Design fosters, I have recruited multiple people to join me in being a part of the Holiday Magic. Working under someone like Amy, who is full of passion and empathy, has taught me many skills for my daily life as well as my career in the social service sector.
Santa MMM Team Member
I’ve had the pleasure of working with Amy for over five years, and I can’t speak highly enough of her. Amy is not only kind, caring, and genuinely warm, but she has an incredible ability to make everyone feel comfortable and at ease. Whether you're working with her behind the scenes or in front of the camera, she makes the whole experience enjoyable while maintaining a level of professionalism that's truly unmatched.
Amy is a fantastic photographer, with a deep knowledge of her craft. She’s the one who taught me everything I know about lighting and has been incredibly patient and understanding throughout the process. She always goes above and beyond, offering thoughtful insights and advice that have helped me grow as a professional. She's a true expert and someone you can always rely on for both guidance and outstanding work. Every moment spent working with her has been not just productive, but also fun. If you're looking for someone who is not only talented but also a pleasure to collaborate with, Amy is absolutely the one!
Jodi Brown Photography
